LG says it's targeting "a sophisticated and cosmopolitan wearer" with the LG Watch Urbane (yeah, that's what it's called).

It's pretty good looking and it has features (barometer, compass, gyroscope, Android Wear) that make it worth upgrading to a smartwatch. Hey, it can even measure your heart rate and pulse. But here's what concerns me: the thing's got a P-OLED Display. That "P" at the beginning of "OLED" stands for "plastic" ... as in not glass plastic. I don't know of any "sophisticated and cosmopolitan" wearers who are going to trade up sapphire crystal lenses for plastic. 

Regardless, we'll get our first real look at the thing during Mobile World Congress. I wonder how much a plastic-displayed smartwatch will cost — hopefully less than the chemically strengthened glass at the low-end of the Watch lineup.